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Last week I was in a local department store looking for a scarce item: a seller. After a few minutes searching, I was able to find one who seemed genuinely offended that I wanted her to ring my purchase.
It never ceases to amaze me how a low priority customer service appears to be for many retailers.

With the holiday season around the corner if it’s crunch time for retailers, many of whom generate 70 percent or more of their annual sales between Thanksgiving and New Year. With the increase in the number of customers who are willing to spend during the holidays, retailers should pay particular attention to great customer service. Here are some of my suggestions.

Make it easy for your customers want to buy you something. Nobody wants to spend more time waiting to pay for their purchases than they did shopping for them. Ensure that adequate records and sales clerks to wait to a minimum. Sales clerks to be cheerful, courteous and apologetic wait as income can not be avoided.
Make it easy for your customers to find what they may want to buy from you. A seller is a marketing position, and the best resource you have to make a sale. If you walk through a store, it is fairly easy to distinguish between customers who know what they want from those who browse or need help. A good vendor will be able to do the kind of service each customer needs.

Give your sales training they need to be successful. Many retailers hire part-time sellers for the holiday shopping rush, and then not to them adequate training. While on-the-job training is a practical necessity, you do not want to break in new people during the exceptionally heavy periods. This is just tell your customers that you do not mind the guinea pig’s benefit. Until a new employee learns the ropes, make sure a manager or senior person is the environment to ensure that your customer service standards are met and problems can be solved before they become increasingly important.

Treat your customers the same way you want to be treated. Retailers must realize that customers do not forget how the service is in each store they visit. A holiday shopping experience will transfer to the future, when people are shopping for birthdays, anniversaries or other holidays. The holiday rush represents a significant opportunity for retailers to attract new customers for the rest of the year and in the future. A negative experience can mean losing a customer forever.

Tags: Best service, Customer service, How to

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